35 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Database management
Advertising; Marketing communications
The process of maintaining and refining accurate customer information.
Corporate strategy
Advertising; Marketing communications
The determination and definition of the long-term goals of an organization.
Cost per thousand
Advertising; Marketing communications
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
Coupon
Advertising; Marketing communications
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
Co-operative advertising
Advertising; Marketing communications
A programme in which the manufacturer pays an agreed percentage of the retailer's advertising costs in return for the featuring of the manufacturer's brand.
Copy testing
Advertising; Marketing communications
The process of using market research to gain an understanding of consumer response towards an advertising proposition.
Core values
Advertising; Marketing communications
The central values associated with a product or service.
