4 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Sweepstakes
Advertising; Marketing communications
A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.
Public relations
Advertising; Marketing communications
All forms of planned communications between any organisation and its publics with the purpose of establishing mutual understanding.
Publicity
Advertising; Marketing communications
Any communication concerning a company, product or service which is not paid for or sponsored.
Pull strategy
Advertising; Marketing communications
A promotional strategy in which the manufacturer or supplier promotes a product or service to the endconsumer with the aim of stimulating demand.
Pulsing
Advertising; Marketing communications
A media scheduling approach in which short, heavy bursts of advertising are followed by extended periods of low-level expenditure.
Percentage of sales method
Advertising; Marketing communications
A budgeting procedure by which the expenditure is calculated as a finite percentage of the sales value.
Perceptual mapping
Advertising; Marketing communications
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.