Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Evaluation of alternatives

Advertising; Marketing communications

The consumer's consideration of the various options available to resolve an identified need or want.

Emotional strategy

Advertising; Marketing communications

The identification of non-rational stimuli as the basis for an advertising campaign.

Encoding

Advertising; Marketing communications

The process of putting information into a symbolic form of words, pictures or images.

Reach

Advertising; Marketing communications

The percentage of a total audience which will be exposed to a message during a defined period of time.

Every day low prices (EDLP)

Advertising; Marketing communications

A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.