9 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Narrow casting
Advertising; Marketing communications
The fragmentation of media audiences resulting from the increase in the number of media channels.
Needs
Advertising; Marketing communications
The gap between a consumer's current state and the desired state.
Noise
Advertising; Marketing communications
The external stimulus factors in the environment which surround the communications message and inhibit its effective transmission.
Marketing communications
Advertising; Marketing communications
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
Marketing concept
Advertising; Marketing communications
The process by which the marketer responds to the needs and wants of the consumer.
Marketing mix
Advertising; Marketing communications
The combination of the elements of the marketing programme, including product, price, place and promotion.
Market research
Advertising; Marketing communications
The gathering and assessment of data and other information.
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