Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Visit

Advertising; Online advertising

A visit is a Web user with a unique address entering a Web site at some page for the first time that day (or for the first time in a lesser time period).

Groupon

Advertising; Online advertising

A marketing service that offers its subscribers daily discount coupons by email, Facebook and Twitter feeds.

Keyword prominence

Advertising; Online advertising

Is the prominence of keywords on a page. Keywords are more prominent in these locations: The title element,The and other heading tags,near the top of the page,near the start of sentences, in alt ...

Your ad can appear with search results for one or more words in the query as well as for singular/plural forms, synonyms, other relevant variations, and for the words in a different order. A broad ...

Keyword frequency

Advertising; Online advertising

Is similar to keyword density except that it refers to the frequency (number of times) that a keyword is used onKeyword frequency is one of the factors that search engines use to determine a page's ...

Keyword proximity

Advertising; Online advertising

Refers to how close two keywords are to each other on a web page. Search engines give weight to the closeness of keywords.

Keyword matching

Advertising; Online advertising

Is how keywords that advertisers bid on interact with search queries. There are four types of keyword matching: broad match, phrase match, exact match and negative keywword