Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Hit

Advertising; Online advertising

A hit is the sending of a single file whether an HTML file, an image, an audio file, or other file type.

Click-through and click-through rate

Advertising; Online advertising

"Click-through" describes the action when a user clicks on an ad (banner ad or text link) and lands on the target page. The click-through rate, also called CTR or click rate, is the rate of ...

Banner ads are graphical ads that extend horizontally across a page, like a banner. They usually have the company logo as well as some advertising images and text. Banner ads are clickable and lead ...

Audience flow

Advertising; Online advertising

The movement of a broadcast audience's attention from one station to another when the programme changes, measured against the audience that stays tuned to the same station or network to view the new ...

Floating ads .

Advertising; Online advertising

Floating ads appear when users first go to a page and can float over the page for up to 30 seconds. They can't be ignored, but they block page content from users, and they can be very annoying

Audience profile

Advertising; Online advertising

The minute-by-minute viewing pattern for a program; a description of the characteristics of the people who are exposed to a medium or vehicle

Banner exchange

Advertising; Online advertising

A banner exchange takes place when a website displays a banner ad in exchange for the site behind that banner ad displaying a banner ad for the other site.