Radio advertising

Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Industry: Advertising

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Radio advertising

Simulcast

Advertising; Radio advertising

When two or more Radio stations broadcast the same programmes and same commercials at the same times.

Cluster

Advertising; Radio advertising

A group of stations in the same market under common ownership or sales management.

A commitment by the radio station to air scheduled commercials in the highest-rated positions that are open/available during the campaign. These schedules give the broadcaster scheduling flexibility ...

Average quarter-hour persons (AQH)

Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

Book-end

Advertising; Radio advertising

A practise to run commercials from the same advertiser at the beginning and end of a commercial set. This strategy is often used to increase the impact of the message.