Home > Blossary: Branding Terms
A Blossary containing some important branding related terms!

Category: Business

26 Terms

Created by: Sarah Marks

Number of Blossarys: 1

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English, UK (UE)
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The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

Domain: Marketing; Category: Advertising Collected Term

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for ...

Domain: Marketing; Category: Advertising Collected Term

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different interpretations: from a marketing ...

Domain: Marketing; Category: Advertising Collected Term

The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled ...

Domain: Marketing; Category: Advertising Collected Term

How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and ...

Domain: Marketing; Category: Advertising Collected Term

Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way.

Domain: Marketing; Category: Advertising Collected Term

Incapable of being touched. Intangible assets include: trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. Intangible brand attributes include: brand names, logos, ...

Domain: Marketing; Category: Advertising Collected Term

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JohnMiller0171

To find the right audience for your affiliate marketing campaign, you must first know your target market. affiliate marketing

09:33, 9 November 2022

JohnMiller0171

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09:27, 9 November 2022

JohnMiller0171

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09:21, 9 November 2022

JohnMiller0171

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09:17, 9 November 2022

JohnMiller0171

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09:11, 9 November 2022

JohnMiller0171

Its app is easy to use and connects you to the fastest server. Once connected, it provides information on the connection, including the protocol used, your IP address, and upload and download speeds. deep web

09:07, 9 November 2022

JohnMiller0171

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09:02, 9 November 2022

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