Category: Technology
Company: Gartner
Created by: consultant
Number of Blossarys: 2
English (EN)- There are no other language terms for this blossary.
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A technique for testing the digital processing circuitry of a communications device. It can be initiated locally or remotely via a telecommunications circuit; the device being tested will echo back a ...
A digital marketer uses marketing principles, technologies and techniques to drive awareness, retention and sales through digital channels.
Digital marketing, which continues to be integrated with multichannel campaign management, includes addressable branding/advertising, contextual marketing, social marketing and transactional ...
A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities ...
A digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper ...
A system component that enables communication over digital access facilities with a remotely located system connected to the public network over analog facilities.
Technology that can transmit digital video to mobile devices. It developed out of the DAB standard, which established itself as the best terrestrial radio system for delivering CD-quality, digital ...
