Home > Blossary: Semiotics

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225 Terms

Created by: federica.masante

Number of Blossarys: 31

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Derrida used this term to refer to the 'metaphysics of presence' in Western culture - in particular its phonocentrism, and its foundation on a mythical 'transcendent signified'. Logocentrism can also ...

Domain: Language; Category: General language

The concept of markedness introduced by Jakobson can be applied to the poles of a paradigmatic opposition (e.g. male/female). Paired signifiers (such as male/female) consist of an 'unmarked' form ...

Domain: Language; Category: General language

In contrast to interpersonal communication ('one-to-one' communication), this term is typically used to refer to 'one-to-many' communication, although this dictinction tends to overlook the ...

Domain: Language; Category: General language

Materialism is an anti-idealist and anti-essentialist position which criticizes essentialist abstraction and reification and the formalist reduction of substance to forms and relations. It is ...

Domain: Language; Category: General language

Although signs may be discerned in the material form of words, images, sounds, acts or objects, such things have no intrinsic meaning and become signs only when we invest them with meaning. Signs as ...

Domain: Language; Category: General language

Marshall McLuhan (1911-1980) was a Canadian literary scholar who enjoyed international cult status as a media guru in the 1960s. 'McLuhanism' is a term sometimes used to refer to his notion that 'the ...

Domain: Language; Category: General language

Saussure's conception of meaning was purely structural, relational and differential - the meaning of signs was seen as lying in their systematic relation to each other. In contrast, referential ...

Domain: Language; Category: General language

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