- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The percentage of a total audience which will be exposed to a message during a defined period of time.
Industry:Advertising
A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.
Industry:Advertising
The consequence of presenting an advertising campaign to target audiences.
Industry:Advertising
Computer-based records compiled from external sources which can be used for the purposes of direct marketing.
Industry:Advertising
A sequence of stages through which the individual passes over time.
Industry:Advertising
The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.
Industry:Advertising
A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.
Industry:Advertising
Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.
Industry:Advertising
A calculation of the number of times a target audience is exposed to an advertising message during a given period.
Industry:Advertising
Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.
Industry:Advertising
