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Marketing
Activities that direct the flow of goods and services from producers to consumers, involving advertising and other promotional techniques.
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Alcoholism
Health care; Cancer treatment
A chronic disease in which a person craves drinks that contain alcohol and is unable to control his or her drinking. A person with this disease also needs to drink greater amounts ...
Atoroidal surface
Eyewear; Optometry
Surface having mutually perpendicular principal meridians of unequal curvature, of which the cross-section in at least one principal meridian is not circular.
Back vertex focal length
Eyewear; Optometry
Distance in an optical system from the back surface to the focal point measured along the optical axis (axis of symmetry).
Auxiliary lenses
Eyewear; Optometry
Additional corrective lenses to facilitate access to higher refractive powers without an excessive numbers of lenses.
Balancing lens
Eyewear; Optometry
Lens fitted to a spectacle frame or mount to balance the weight and/or the appearance of the other lens.
Atoric lens
Eyewear; Optometry
Lens with astigmatic power in which at least one principal meridian is not spherical.
Back surface
Eyewear; Optometry
That surface of the spectacle lens intended to be fitted nearer to the eye.
