Home > Terms > English, UK (UE) > Ethnography


The process for collecting information about users and information directly from users in their normal work, home or leisure environment. Traditional ethnographic focus on long-term studies spanning weeks, months or years. Information can be collected through observations, interviews, audio or video recording, observer logs, artifact collection, diaries and photographs. Ethnography is a valuable source of data for creating personas and scenarios the storyboard.

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  • Part of Speech: noun
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  • Industry/Domain: Design
  • Category: Industrial design
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