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General psychology
Information concerning Psychology in general.
Industry: Psychology
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General psychology
Elaboration likelihood model
Psychology; General psychology
A theory of persuasion that defines how likely it is that people will focus their cognitive processes to elaborate upon a message and therefore follow the central and peripheral routes to persuasion.
Gate-control theory
Psychology; General psychology
A theory about pain modulation that proposes that certain cells in the spinal cord act as gates to interrupt and block some pain signals while sending others on to the brain.
Cannon–Bard theory of emotion
Psychology; General psychology
A theory stating that an "emotional stimulus produces two co-occurring reactions—arousal "and experience of emotion—that do not cause each other.
Hypothesis
Psychology; General psychology
A tentative and testable explanation of the relationship between two (or more) events or variables; often stated as a prediction that a certain outcome will result from specific conditions.
Theory of ecological optics
Psychology; General psychology
A theory of perception that emphasises the richness of stimulus information and views the perceiver as an active explorer of the environment.
Social intelligence
Psychology; General psychology
A theory of personality that refers to the expertise people bring to their experience of life tasks.
Set
Psychology; General psychology
A temporary readiness to perceive or react to a stimulus in a particular way.
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