10 Terms
Home > Industry/Domain > Tourism & hospitality; Travel > Hotels
Hotels
Facilities that are established for the purpose of temporary housing for guests.
Industry: Tourism & hospitality; Travel
Add a new termContributors in Hotels
Hotels
Cooperative partner
Tourism & hospitality; Hotels
An independent firm or organisation which works with a tourism office by providing cash or in-kind contributions to expand the marketing impact of the tourism office's program.
Cooperative marketing
Tourism & hospitality; Hotels
Marketing programmes involving two or more participating companies, institutions or organizations.
Co-op advertising
Tourism & hospitality; Hotels
Advertising funded by two or more destinations and /or suppliers.
Conversion study
Tourism & hospitality; Hotels
Research study to analyse whether advertising respondents actually were converted to travellers as a result of advertising and follow-up material.
Boutique hotel
Tourism & hospitality; Hotels
Historical, classic buildings, remodelled into boutique hotels with usually have less than 30 rooms.
Buyer
Tourism & hospitality; Hotels
A member of the travel trade who reserves room blocks from accommodations or coordinates the development of a travel product.
Business travel
Tourism & hospitality; Hotels
Travel for commercial, governmental or educational purposes with leisure as a secondary motivation.
