Boston matrix

Boston matrix

A simplistic method of evaluating a businesses product portfolio created by the Boston Consulting Group. It splits each product into a category of dog (low market share in a low growth market), cash cow (high market share in a low growth market), Star (high market share in a high growth market), and problem child (low market share in a high growth market).

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Industry/Domain: Business services
Category: Marketing
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Industry/Domain: Physics Category: Particle physics

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