Newcastle Brown Ale is the world's best known brown ale. The brand is owned by Heineken and produced at their John Smith's Brewery in Tadcaster, North Yorkshire, England.

In the TV commercials for Newcastle Brown Ale, the brewer admits it retouches beauty shots of its product for its advertising. In a montage meant to display the beer's hand-crafted heritage, a voiceover intones, "Handcrafted by master breweers, and hand Photoshopped by underpaid interns."