Home > Terms > English, UK (UE) > Gross impressions (GIs)
Gross impressions (GIs)
The sum of the average quarter-hour persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Automotive Category: Automobile
Twizy
Twizy is a small two-seat electric city car manufactured in Spain that will be launched in March 2012. There are two versions of this car: the basic ...
Contributor
Featured blossaries
Browers Terms By Category
- Home theatre system(386)
- Television(289)
- Amplifier(190)
- Digital camera(164)
- Digital photo frame(27)
- Radio(7)
Consumer electronics(1079) Terms
- Authors(2488)
- Sportspeople(853)
- Politicians(816)
- Comedians(274)
- Personalities(267)
- Popes(204)
People(6223) Terms
- Cables & wires(2)
- Fiber optic equipment(1)