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Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Contributors in Billboard advertising

Billboard advertising

Black back

Advertising; Billboard advertising

Coated stock, featuring strong colour retention, brightness and a 100% opaque surface. This stock completely eliminates bleed through and is excellent for full white backgrounds or designs that often ...

Center-to-center spacing

Advertising; Billboard advertising

The distance between the centre point of one pixel and the centre of an adjacent pixel on a video or message centre display. Also known as pitch.


Advertising; Billboard advertising

A measurement of directional light intensity from a point source.

C-store display

Advertising; Billboard advertising

Point-of-purchase displays, typically the same format as transit shelter posters that are positioned at the entrance of convenience stores.


Advertising; Billboard advertising

Poster paper unattached or torn from a bulletin or poster panel face.


Advertising; Billboard advertising

The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.

Mall displays

Advertising; Billboard advertising

Backlit advertising structure located at strategic points in shopping malls; usually two or three-sided.

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