22 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Political, economic, social, technological and con
Advertising; Marketing communications
Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the 'I' standing for international.
Planning
Advertising; Marketing communications
The process of anticipating the future, establishing goals and objectives.
Premium
Advertising; Marketing communications
The offer of a free gift to encourage the purchase of a specified product or service.
Problem solving
Advertising; Marketing communications
The process by which the consumer resolves an identified need.
Product life cycle
Advertising; Marketing communications
A management technique in which a product is depicted as passing through a series of progressive stages.
Unique selling proposition
Advertising; Marketing communications
An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.
Tracking study
Advertising; Marketing communications
A market research technique which analyses consumer response and buying behaviour over an extended period of time.
