4 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Trade allowances
Advertising; Marketing communications
Sums of money negotiated by manufacturers with distribution channels in return for the carrying out of certain functions or activities.
Push strategy
Advertising; Marketing communications
A promotional strategy in which the manufacturer or supplier promotes a product or service through a series of marketing intermediaries with the aim of pushing the product through the channels of ...
Qualitative research
Advertising; Marketing communications
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
Want satisfaction
Advertising; Marketing communications
The provision of reassurance to the consumer to confirm the purchasing decision.
Word of mouth
Advertising; Marketing communications
Information about products and services conveyed from one individual to another.
Product placement
Advertising; Marketing communications
The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.
Promotion
Advertising; Marketing communications
That element of the marketing mix which includes all forms of marketing communications .
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