Oglašavanje ispod crte (BTL)

Oglašavanje ispod crte (BTL)

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This style values cost effectiveness by seeking targeted quality customers over generalized advertisements meant for the whole population.

0 0

Improve it

Add an image

Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Business services
Category: Marketing
Company:
Product:
Acronym-Abbreviation:

Collect to Blossary

Other Languages:

Related terms

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

Dodana vrijednost

Business services; Marketing

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

Terms in the News

Featured Terms

Radmila Vojinovic

0
Terms
0
Blossaries
2
Followers

Industry/Domain: Holiday Category: Festivals

Kineska Nova Godina

The most important of the traditional Chinese holidays, Chinese New Year represents the official start of the spring, beginning on the first day of ...