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Rješavanje problema

The process by which the consumer resolves an identified need.

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Rješavanje kompleksnih problema
Advertising; Marketing communications

Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great ...

alternativno rješavanje sporova
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Dispute resolution bypassing legal action, e.g. through mediation or arbitration. Parties which insist on legal action, not using ADR, may face sanctions from the witnessing ...

Identifikacija problema
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The recognition of an unfulfilled want or need.

Provizija
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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