Segmentacija

Segmentacija

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

segmentacija

Biology; Zoology

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Geografska segmentacija

Advertising; Marketing communications

The identification of market or audience segments based solely on geographic factors.

Segmentacija tržišta

Advertising; Marketing communications

The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta

Advertising;

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.