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Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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Fischer-Tropsch (FT) fuel

Automotive; Vehicle equipment

Diesel fuel made from natural gas using a method known as the Fischer-Tropsch process. FT fuels are liquid at ambient conditions, have a high cetane number, and effectively no ...

mid-relief

Sports; Baseball

See Relief Pitcher

Avogadro number (NA)

Astronomy; General astronomy

The number of atoms in 12 grams of carbon 12. The number of atoms in a gram-atom (mass in grams numerically equal to the atomic weight) or the number of molecules in a ...

pith

Plants; Flowers

To severely damage the brain of a frog, also any central region of parenchyma tissue within a plant stem.

call sign (station)

Entertainment; TV

In broadcasting and radio communications, a Call Sign is a unique designation that identifies a transmitting station. In some cases, they are used as names for broadcasting ...

printed vinyls

Advertising; Billboard advertising

Increasingly the industry standard for outdoor display poster. Printed vinyls yield clean, bold color graphics when professionally printed, and are more durable and easy to post ...

red zone

Sports; Football

the imaginary area between the defense's 20-yard line and its goal line from which the offense is most likely to score points.

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