Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

roll formed

Advertising; Billboard advertising

Steel which has been heat formed and molded with rounded edges, preventing injury from sharp edges and allowing safer movement and installation of equipment. Allows greater durability at edges and ...

rotary bulletin

Advertising; Billboard advertising

A standardized 14’ x 48’ bulletin moved to different locations in a market at fixed intervals, usually every 60 or 90 days, to achieve greater reach in the market.

ride

Advertising; Billboard advertising

The physical inspection of the units that comprise an outdoor program in a market - either pre-buy or post-buy.

pre-ride

Advertising; Billboard advertising

An in-market field check of available panels to determine locations for a specific GRP/showing.

refresh rate

Advertising; Billboard advertising

The number of times per second the screen is updated or "repainted." Depending on the video standard, the actual image is changed only 30 times per second for NTSC signal or 25 times per second for ...

self promotion space

Advertising; Billboard advertising

The use of hidden poster, as with hurricane frame, whereby a second self promo printed poster sheet is hidden for quick reveal behind a customer ad printed sheet on a billboard. For use to promote ...

printed vinyls

Advertising; Billboard advertising

Increasingly the industry standard for outdoor display poster. Printed vinyls yield clean, bold color graphics when professionally printed, and are more durable and easy to post than older paper ...