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objektiva reklamimi

The specific tasks which advertising is designed to fulfil.

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Advertising; Marketing communications

The specific goals to be achieved during the timescale of a plan.

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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