imazh marke

imazh marke

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

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the reflection of the preimage.

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A word, phrase, or figure of speech (especially a simile or a metaphor) that addresses the senses, suggesting mental pictures of sights, sounds, smells, tastes, feelings, or ...

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Advertising; Marketing communications

The creation of an identity for a product or service by its association with other values.

imazh virtual

Physics; General physics

An image formed when the reflected or refracted light rays appear to meet; this image cannot be projected on a screen.

imazh real

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An image which can be projected on a screen.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

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The establishment of procedures for anticipating and dealing with communications problems.

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