A 300-page iPhone bill from AT&T Mobility mailed in a box quickly became the subject of a viral video by Justine Ezarik which quickly became an Internet meme in August 2007. storeys of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ten days later, after the video had been viewed more than 3 million times on the Internet, and had received international news coverage, AT&T sent iPhone users a text message outlining changes in its billing practices. Two months later, the information technology magazine Computerworld included this event in its list of "Technology's 10 Most Mortifying Moments."