Attractiveness-Strength Model

Attractiveness-Strength Model

A two-dimensional matrix that portrays a company's products or strategic business units, showing the market or industry attractiveness on one axis and business strength or ability to take advantage of business opportunities on the other. The position of each product or SBU on the matrix provides guidance as to which are best candidates for further investment and growth and which might be eliminated. General Electric's Attractiveness-Strength Model is a well-known example.

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Part of Speech: proper noun
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Industry/Domain: Economy
Category: Economics
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