A very personal e-mail from Claire Swire to Bradley Chait in 2000, who worked at Norton Rose, a law firm in London. He forwarded it to six friends, one of whom in turn forwarded it further with the subject line of "Do you know Claire Swire" until it spread worldwide within days, and received wide coverage in newspapers and television. Chait later claimed that the email was a hoax. The storey led to discussions in the media surrounding unprofessional conduct and how this can affect the reputation of a company.