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Dairy Promotion programme

The Dairy Production stabilisation Act of 1983 authorised a national producer programme for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. Dairy farmers fund this self-help programme through a mandatory 15-cent per hundredweight assessment on all milk produced in the 48 contiguous states and marketed commercially. Dairy farmers can direct up to 10 cents of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs. The national programme is administered by the National Dairy Promotion and Research Board (Dairy Board), a group of 36 dairy farmers appointed by the Secretary of Agriculture to staggered 3-year terms. This programme should not be confused with the processor-funded Fluid Milk Promotion Program.

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