Gap logo

Gap logo

Gap has used the same logo for over 20 years, instantly recognisable with its stretched, white letters against a navy blue background. Yet the company recently released a new logo, created in collaboration with the customer community, to widespread indignation. It has been called a “Microsoft Word” creation and a “prototypical brand panic move”. Gap is already rethinking the change.

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Part of Speech: noun
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Industry/Domain: Apparel
Category: Coats & jackets
Company: Gap
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Symbol, often trademarked, that identifies an organization or event.

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