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Gap logo
Gap has used the same logo for over 20 years, instantly recognisable with its stretched, white letters against a navy blue background. Yet the company recently released a new logo, created in collaboration with the customer community, to widespread indignation. It has been called a “Microsoft Word” creation and a “prototypical brand panic move”. Gap is already rethinking the change.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Apparel
- Category: Coats & jackets
- Company: Gap
- Product:
- Acronym-Abbreviation:
Other Languages:
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