Also Double Hundred Campaign. Party-sponsored initiative to permit greater intellectual and artistic freedom. Introduced first into drama and other arts in the spring of 1956 under the official slogan "Let a hundred flowers bloom, let the hundred schools of thought contend. " With Mao's encouragement in January 1957, the campaign was extended to intellectual expression and, by early May 1957, was being interpreted as permission for intellectuals to criticise political institutions of the regime. The effect was the large-scale exposure and purge of intellectuals critical of party and government policies.