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John West Foods
To increase their UK market share, in November 2000 John West canned salmon started a marketing campaign revolving around a viral video in which what appears to be a bear fights a fisherman for a fresh salmon. The video soon became a huge Internet meme, and by 2006 it was reported to be viewed over 300 million times, making it the sixth most viewed video online.
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- Part of Speech: proper noun
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- Industry/Domain: Internet
- Category: Internet memes
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