A campaign that encourages to "move your money" from the big banks and divert the savings to ethical banking, or to mutual savings banks. This initiative has just taken off in the UK, but it has been more than two years circulating in the U.S., where it is estimated that more than 10 million customers have canceled their accounts at large banks.

The idea is to use the collective power we have as citizens to bring about change in the system. Somehow is a way of 'voting' with our money for the banking sector which dragged us to the crisis and then received billions of public money to change.