Nielsen

Nielsen

An agency that collects listener data on audiences and uses the data to provide radio ratings and offers other consumer research services. The Nielsen ratings are used to replace Arbitron ratings in 51 U.S. Markets.

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Industry/Domain: Advertising
Category: Radio advertising
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Nielsen Ratings

Culture; American culture

The major television rating system in the US, used by advertisers and broadcasters to determine the value of advertising time, based on how many people and what demographics say ...

Nielsen Media Research

Entertainment; TV

A company, founded in the 1920s by Arthur Nielsen, that measures and publishes statistics relating to audience numbers in age, gender, income, region, and race in television and ...

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Medical; Health care; Medicine

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AM drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron

Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition

Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail

Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)

Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

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