A type of sugar-free bubble gum made by the Wm. Wrigley Jr. Company under the Hubba Bubba brand name. The gum had previously been available in the flavours of grape, watermelon, and strawberry. Each stick of gum was wrapped with wrapping made to look like a bandage and was packaged in a container similar to that of a bandage box. In October of 2009, the gum was redesigned to have a new look and packaging, and is now only available in bubblegum flavor. Each pack comes with one of a possible twenty collectable game inside.