Peter D. Adkison is the founder and first CEO of Wizards of the Coast (1993 to 2001), as well as a hobby game professional.During Adkison's tenure, Wizards of the Coast rose to the status of a major publisher in the hobby game industry. Wizards achieved runaway success with its creation of "Magic: the Gathering", which started the collectible card game category. It also distributed the Pokémon trading cards, and later acquired the Dungeons & Dragons roleplaying game, releasing a successful new edition.Adkison is the current owner of Gen Con, a massive yearly game convention in the Midwest. In January 2001, Adkison sold Wizards of the Coast to Hasbro.