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Above the line

Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.

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Related terms

above the line
Advertising; Marketing communications

Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.

above the line
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See BELOW THE LINE.

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A gain or loss from a company’s normal business activities, shown in the profit and loss account and affecting the balance sheet.

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Advertising which employs one of five main media - the press, television, radio, cinema and posters.

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advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.

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