Home > Terms > English, UK (UE) > Acquisition cost

Acquisition cost

In email marketing, the cost to generate one lead, newsletter subscriber or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.

This is auto-generated content. You can help to improve it.
0
Collect to Blossary

Member comments

You have to log in to post to discussions.

Terms in the News

Featured Terms

Harry8L
  • 0

    Terms

  • 0

    Blossaries

  • 1

    Followers

Industry/Domain: People Category: Politicians

Narendra Modi

Narendra Modi is India's next prime minister who will be sworn on 26 May 2014. He's been leader of the Bharatiya Janata Party (BJP) and since 2001 a ...

Contributor

Featured blossaries

Places to Visit in Zimbabwe

Category: Travel   3 5 Terms

Battlefield 4

Category: Entertainment   1 3 Terms