Home > Terms > English, UK (UE) > Advertising allowance

Advertising allowance

Money that a manufacturer pays a wholesaler or retailer to advertise a product, brand or line. See cooperative advertising; cooperative merchandising allowance.

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  • Part of Speech: noun
  • Synonym(s):
  • Blossary:
  • Industry/Domain: Retail
  • Category: Supermarkets
  • Company: FMI
  • Product:
  • Acronym-Abbreviation:
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