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Agency commission
The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on performance of the campaign's success.
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- Part of Speech: conjunction
- Synonym(s):
- Blossary:
- Industry/Domain: Marketing
- Category: Advertising
- Company:
- Product:
- Acronym-Abbreviation:
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