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Ambush marketing
An attempt by a company to affiliate itself with an event or idea without having to pay for the official affiliation. An example is a company becoming a sponsor of a sports team without having to become a sponsor of the whole league.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
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- Acronym-Abbreviation:
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