Attention getting is more than just the orienting reflex, it is the "initial orientation or alerting to a stimulus." Though this may be considered an automatic act, in fact it requires complex active thought processing. Attention getting is reliant on the qualitative nature of the stimulus. The stimulus must be strong enough to elicit a response. Attention getting is important to psychologists, particularly developmental psychologists because of its role in learning. A child's chosen attention getting stimuli can guide his/her learning abilities. "A child who learns better through the auditory channel will orient more readily to a song about body parts than a picture of a body."