Home > Terms > English, UK (UE) > Below the line advertising (BTL)
Below the line advertising (BTL)
A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This style values cost effectiveness by seeking targeted quality customers over generalised advertisements meant for the whole population.
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- Part of Speech: noun
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- Industry/Domain: Business services
- Category: Marketing
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