A term derived from Edmund Husserl and describing a method used by phenomenological sociologists and ethnomethodologists. This approach focuses on revealing the beliefs, ideas and values that are simply taken for granted in the social world. By suspending belief in the naturalness and normality of the social world it reveals the underlying thinking and values that people bring to bear in understanding the world and engaging in social action. This analysis then gives the researcher the information necessary to investigate the ordinary methods social members use to comprehend the social world and give it reality and concreteness.