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Brand image
The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Marketing
- Category: Advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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