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Calendar marketing agreement (CMA)
An agreement between a retailer and a manufacturer in which the retailer agrees to promote the manufacturer's products according to a specific schedule.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
- Product:
- Acronym-Abbreviation:
Other Languages:
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