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Home > Terms > English, UK (UE) > Cannibalization
Cannibalization
A competitive factor that reduces a product's sales, such as the debut of a competing brand.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
- Product:
- Acronym-Abbreviation:
Other Languages:
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